THE JOEL GODARD IDENTITY

Former Conan announcer Joel Godard needed to promote himself after the show moved to the west coast. The goal was to brand Joel apart from Conan in a way that would differentiate him from just another voice-over comic. The concept was to use the phonograph as a vehicle to communicate Joel Godard’s talents and abilities. The typography references Paula Scher & Toulouse Lautrec to communicate humor and sound.

BWS 

The BWS ligature or continuous letter-form was conceived to suggest the watercolor medium itself. This Spencerian Script is custom tailored typography designed with the world-famous Tony Dispigna.

View case study here.

NYU BRAND LAB

The Brand Lab is an extension of Barry Silverman's classroom. His Brand Strategy class within the M.S. in Integrated Marketing program needed a format in which to further the conversation. 

WYETH MERIT AWARD 

The Wyeth Leadership Club is an elite honor for top sales associates, at Wyeth Pharmaceuticals. 

LEAF MASTHEAD 

Custom masthead for a promotional magazine.